SPECIALTY STORE TYPES

Thank you for your interest in Red Wing Brands of America’s specialty store program. Becoming a Red Wing Shoe Store dealership owner offers those with an entrepreneurial spirit a way to pursue the American dream of owning your own business.

Advantages of the Red Wing Brands of America’s specialty store program include partnering with a company with over 100 years experience as one of the leading manufacturers of quality footwear for work, sport, outdoor and casual wear. Our customers appreciate the fact that Red Wing products are Built to Fit, Built to Last and keep coming back with expectations of top quality and service. We presently have over 430 specialty stores within the United States and Canada, with 250 of them dealerships.

Multiple options of store types are available depending on merchandise mix, opening investment, and store design:

• Red Wing Brands — wide ranging product mix including work, casual, outdoor, hunting, and rugged athletic footwear products.
• American Worker — focus on work footwear products.
• American Worker with Carhartt® Clothing — focus on work footwear products.
• Industrial Store and Truck Operation — focus on mobile service to industry.

THE BRANDS

Our brands inspire loyalty based on premium design and craftsmanship we build into every pair. Red Wing brands include:

• Red Wing Shoes – Premium quality work footwear offering the right fit for the skilled craftsman who demand the ultimate in comfort and durability. Built to fit. Built to last.
• WORX™ by Red Wing Shoes – Value priced safety work footwear for blue and grey collar workers.
• Vasque – Technical outdoor footwear that helps active people push their limits.
• Irish Setter by Red Wing Shoes – Innovative footwear with technology to enhance the outdoor sportsman’s activities.
• Carhartt Footwear – Footwear designed to meet the Carhartt pledge and tradition of superior quality work apparel.

SUPPORT

As a Red Wing Shoe Store owner, you can expect service and support that will help you in the start-up and ongoing store operations phases of your business. Red Wing Brands of America makes available the following support services:

• Manager training
• Demographic market studies
• Retail Information Management System (RIMS) for your in-store accounting, sales tracking, and customer record-keeping.
• National Brand Advertising
• Local Marketing and Advertising Support
• Store Layout, design and store signage assistance.
• Cooperative advertising support
• Store insurance programs
• In-field sales and operational support

DEALERSHIP VS. FRANCHISE

While often compared with franchising, Red Wing Brands of America’s specialty store program is not a franchise, rather a Dealership to approved parties in specific markets. The main advantage to this agreement is that there are no royalty fees or franchise fees for the dealership owner.

FAQ

Click here for Frequently Asked Questions and answers.

GET MORE INFORMATION

For more information regarding becoming a Red Wing Shoe dealership owner, including the potential cost of investment and territory availability, please contact us toll-free at 888-668-7245 or dealershipopportunities@rwsc.net.